I Discovered The Easiest Way To Make More $ With Digital Products

these are some of my faceless pages and. I've monetized these pages pretty. decently with um various digital. products i've sold so much so that I've. made 30,000 plus 40,000 almost um with. some of my digital products and I've. launched multiple of these um across the. past year and so in this video I'm going. to show you the simplest ways that you. can make u more with digital products. and I've broken it down into three. simple actionable steps you can. implement so first of all what are. digital products right let's just first. quickly define this digital products are. just very simply it's in the word a. product that is digital so it could be a. course it could be a community it could. be like an editing pack or or whatever. it is right it's something you're. selling digital so for example here this. is like a creator pack which shows. people how to edit videos um that. someone who I'm helping with their page. is selling for example here this is like. a filter which somebody's selling and it. could be anything right you could have a. gym page where you're selling gym guides. on how to grow your biceps how to get a. six-pack you could have a drop shipping. page where you sell digital products. about how to do drop shipping you could. have a page about soccer on how to train. soccer like it could be anything um. where you have a digital product that. you're selling with your theme page and. so the three aspects of it is what I'm. going to break down now the first one is. to acquire now this might get a little. bit complicated somewhat with some of. the stuff I'm talking about this is not. going to be an imotachi video where you. don't learn anything i'm actually going. to show you actionable steps you can. implement to your pages um and so if you. have the attention span of a goldfish go. watch if you actually want to learn. watch this video and drop a like on it. so first of all is acquire so let's talk. about acquire and this is the most. simple one right which people really. overlook it's just to simply get more. sales right this is the simplest one the. next two are go a little bit more in. depth I promise but this is just so. simple just simply get more sales and a. lot of the time people overlook this. where they overlook this with like. trying to do all these complicated. funnels and optins and all this stuff. with their digital products or pricing. structures and a lot of the time you. simply just need to drive more traffic. and increase your conversion rate so you. get more sales if you drive more traffic. to your page and you get a higher. conversion rate you're going to get more. sales simple as that there's really not. much complicated stuff to it and so to. get more sales first of all you need to. drive traffic now my favorite ways of. driving traffic which I generally use um. which I'll break down in a second right. but by the way when I go through this. three steps I'm going to illustrate the. examples with a gym so it really makes. sense so with a gym right the number one. way a gym can make more money is just. get more people to come to the gym and. sign up for whatever membership plan or. whatever they have right and so what you. want to do with your products as well is. just drive a lot of people to your page. and get good conversion rates right so. get people into the door get people to. actually buy your product now with my. pages what I generally like doing is. putting call to actions throughout. various aspects of it um so and doing. like promotional stuff so you could do. it in the video i really like doing it. in the caption so in my video I'll tell. people to read the caption you know it's. like just do these three steps you know. follow my account comment this and then. I'll send you the guide so in my videos. I'll say like "Hey if you want this. guide comment this word i'll DM it to. you or something like that." Or you. could say "Click the link in your bio.". Very simple um I also really like doing. stories now stories are a very. underrated one doing these promotional. story sequences because if you're. posting on your story a lot what happens. is your followers are constantly seeing. your story again and again and again and. so it's the same people that are. constantly getting nurtured to buy your. product so you're going to get very good. conversion rates from your story. compared to posting on like a a video or. post a real or a carousel post or. something like that so putting up. promotional stuff on your story and then. also um doing I don't really do this. much but I know other pages which make. this work very well they do this a lot. is like carousel posts so um in your. post doing uh carousel aspects where. you're doing like pictures people can. swipe through just putting call to. actions very simple and then from there. you know the second aspect of getting. more sales is increasing the conversion. rate so the people which you're driving. to your digital product page increasing. the conversion rate of how many of those. people actually buy now that is a whole. entire separate video topic that's like. a whole full hourong video to to break. down um conversion rates and I'm. actually I'm not the best at conversion. rates but I get pretty decent ones but. conversion rates that's a whole another. video that'd be like a whole hour to. talk about it but you need to increase. your conversion rates as well to acquire. so that's the first one very simple what. are the next two right. somewhat simple again but very. overlooked and this is actually one. which people most of the time don't even. implement their page and with this. they're leaving so much easy cash on the. table and this is this is something I. actually just recently learned i'm like. "Yeah I need to I need to include this. more on my digital product so I've been. putting together stuff for this um to. include this." The second way is to. ascend so ascend you know the literal. meaning of the word ascend is like to go. up um and you're basically doing. ascending in price so you're making each. customer worth more so you can do that. essentially with this two ways in terms. of ascending ascending is basically like. how much does the customer spend with me. every time they buy do they just buy a. $10 product do they buy a $30 product do. they buy a $30 product and then buy a. bunch of other stuff as well so it's. about how much your customer is spending. with you there's a term for this stuff. it's called average order value so you. need to understand like what is your. average order value you can do it and. I've seen people do this before right. you can take your average order value. from $10 to $20 with just simple tweaks. and if you take your average order value. from $10 to $20 you've just doubled the. amount of money you're making just like. that very simply and so there's some. ways you can do this in terms of. ascending the two main ways though let's. say for example you're at a gym right. back to this example again at a gym you. you know for example you go sign up for. the gym and then when you sign up for. the gym you're like "Hey okay you signed. up for the gym uh would you also like to. buy this protein powder or they might. say would you also like to to sign up. for a personal trainer who's going to. train you one-on-one would you also like. to sign up for a 12week get fit in. something weeks program or something. like that they're going to sell you a. bunch of this other stuff and they do. that all to increase your order value. when you're when you're signing up at. the gym and so it's similar with your. digital products on your page i'll give. you an example right so the first thing. you can do is you can upsell so upsell. essentially means um you have your main. product but then you offer other things. which people can buy on top of that. right or you could offer for example a. more expensive version of that so for. example this is like an example of an. upsell I took from a page who does. products digital products very well um. is you know they'll have like a product. um the main product which he sells and. then on top of that it's like hey do you. want to just quickly add this other. product it's just an extra 27 bucks not. really much money cuz the main products. for over 100 bucks anyways um and so. they're just like "Hey would you just. like this extra money?" Uh sorry this. extra product would you want to buy i'll. just help you out with this little thing. here um and then all they do is they. just click you know the check mark there. and then they they add it onto their. order now not everyone who buys is going. to do this but overall a lot of the. people who buy will do this and that you. know obviously increases the average. order value over time and I think a. reason a lot of people overlook this is. because they're so focused on the first. point we went over just a second ago. they're so focused on acquiring and just. getting more and more and more sales. when actually one of the best ways you. can really make money is selling to the. audience who've already bought from you. is you know um so the people who I guess. you could say would be willing to buy so. if you have like 100,000 followers. whatever percent of that audience would. be willing to buy just selling them more. stuff right more expensive stuff and so. upselling them more expensive things or. more things and giving them these these. options to upsell them now when it comes. to upselling You want to kind of um you. want to go around this in a smart way a. lot of people when it comes to upselling. they just they kind of make the mistake. this is a big one when when you when. they upsell with digital products is. that they just they sell one thing which. is like their main thing and then they. just upsell another thing which is. exactly the same thing directly the. exact same thing so for example let's. say you go to a restaurant right you buy. a steak right and you eat the steak it. was really good it was you really liked. it and it was like "Wow that was a great. steak and it was a big steak." So you're. really full and you're like "Wow that. was a nice steak." Now if the restaurant. comes out to you again and like "Wow. okay this person bought a steak so they. probably want more steaks right cuz they. like steak so let's sell more steaks to. them." If you just bought and ate a full. steak are you going to want another. steak if they come and offer it to you. no but what if they came to you and. offered you some kind of dessert right. now you're going to be like "Okay yeah I. just ate the steak now I want dessert. now I'm going to take this." Right and. um so that's kind of how you want to. think about upsells i'll give you this. is a little bit more of an advanced. example so you can kind of understand. this even better let's say for example I. was uh I was had some kind of agency. just you kind of understand what. episodes mean let's say for example I. had some kind of agency where I help. people um you know scale their Facebook. ads for their business right i'm like. okay I help you scale up Facebook ads. now that I've helped you scale your. Facebook ads and you've got all these. customers who are interested in buying. would you also like me to kind of train. you and show you how you can close these. customers and get sales from them so I'm. not just saying like okay I already. helped you get your Facebook ads good. now let me just do that again for you. because it's already done right they've. already bought the product and so you. need to kind of offer something which. complements it and goes uniquely with it. so off the top of my head right this is. like let's say for example you're you're. selling a editing tutorial like how to. edit on Capka tutorial okay maybe on top. of that you offer things like um you. know a clips pack right clips pack which. people will use to edit or on top of. that you offer like a editing preset for. different filters and stuff um or on top. of that editing pack you edit edit uh. sorry you offer uh let's say you know a. scripting process so people know how to. script their videos well so they. actually get views right that's that's. some examples let's say for example that. I uh I'm selling with my gym page a. digital product right okay well what I. might do is I might go ahead and I will. um you know let's say I sell a a full. body workout program then on top of that. I might add a bonus of like best. supplements to take guide right so it's. Okay here's the the full workout system. the guides and all that stuff here's a. small list of like five supplements you. could take right so just small upsells. like that which people want um and so. you could do you could do more expensive. ones you could do cheaper ones but. that's how you upsell so that's the. first way you ascend and you make each. customer worth more when they when they. originally buy the second way is to just. increase your prices just increase your. prices this is something generally. almost this is this don't take this from. me by the way take this from Alexi this. is where I learned it from but he says. that mostly all businesses who are like. this will generally benefit by just. increasing their prices not all of them. but this is just most businesses will. increase benefit by increasing your. prices and so with your digital product. you'll most likely make more if you. increase your prices generally right the. reason for this is that I see for. example a lot of digital products they. like pages they might sell a digital. product for let's say $10 and I've done. this and I'm you know I'm still figuring. it out with some of my prices even um. but a lot of products let's say you sell. a product for 10 bucks okay if you're. selling a product for 10 bucks those. sales you get let's say you get a 100. sales if you increase the price from 10. bucks to 15 bucks would you get that. much fewer sales no you probably get. around the same sales maybe you get a. little bit less instead of getting 100. sales you might only get 90 or 95 right. if you increase from 10 bucks to 15 but. if someone's going to spend 10 bucks on. your product they'll throw in an extra. $5 to get it if they want it right if. they were going to buy originally. anyways and so even though you just. increased your price from 10 to 15 or. maybe 10 to 20 bucks you could add 30%. you could even double the amount of. money you're making just with a simple. price increase like that and so what it. really comes down to when you're when. you're doing a pricing structure is um. just look at your earnings per click. it's like I get this many people to the. site at this price how much money did I. make from that i got this many people to. the site at this price how much money. did I make from that and just figure out. the best price from there generally I. would say increase your prices because. the increase in price will be more than. the drop off in sales if that makes. sense right so I'll say that again the. increase in price will make you more um. even considering the drop off in sales. that you get from an increase in price. so generally I'm a fan of increasing. your prices especially so if it's a. little bit different if you're selling a. product for like $100 and you double. your prices to $200 that's kind of a a. little bit more of a jump or if your. product is $5,000 let's just say you. know and you increase your you double it. to um uh $10,000 okay that's probably. going to be a big a big drop off um but. you know let's say for example like. you're literally I see some price to. like 10 bucks if you increase from 10 to. 20 bucks that's like nothing that's. there's no difference between that so if. just remember if someone was willing to. buy at this price especially if you're. like a what's called a low ticket price. like 10 50 100 bucks somewhere around. there generally if you're really on that. low end of that if you double your. prices you're not going to get a huge um. drop off and socending. is incredibly important there is um. another this is a bonus tip by the way. um by the way if you have any questions. throughout the video leave a comment i. try to reply to them all and you should. subscribe and turn in notifications. because um the next video well one of. the next videos I'm going to drop I'm. going to be reviewing your guys' pages. so you won't want to miss that um so the. next thing uh a bonus tip I guess you. could say with this when it comes to. ascending is there is a software called. Sam Cart which I haven't used it yet but. I've just I've seen a lot of their. studies and analytics which they go over. with this but they've had like average. things where people would implement. certain aspects to their digital product. that they're selling and they've had. cases where people will take their $6. product just a $6 product that's it and. with like upsells and doing other. increasing pricing strategies and stuff. just with that they take their average. order value so they get a customer to to. pay them and and buy their product. they'll take the average order value. without even changing the product from. $6 to like $50 $60 plus just imagine the. difference there $6 to 50 bucks now 6 to. 50 bucks is only 40 bucks that's not. that big difference but if you're making. let's say $6,000 and you increase it to. 50,000 you you get the point right if. you're getting like a,000 sales or. something it's a huge huge difference um. and so you want to um ascend um with uh. upsells and increasing prices now the. third way and this is actually what I. would probably say is the number one um. most important aspect here um it's maybe. the harder one to figure out this is a. little bit harder to figure out but it. is I would say in my opinion the number. one most important aspect out of these. is retain so acquire was you know we. just get more customers ascend is we. make those customers worth more in terms. of how much they're spending when they. buy and then retain is just getting. those people to buy digital products. again and again and again from us so how. does this work right well in the aspect. of a gym right a gym you know they might. sell you into the membership they might. sell you into uh like u the to join the. the membership at the gym one time and. then they might sell you like a a. monthly retainer for a personal trainer. or they might sell you um you sign up. for a one-year plan so they stay with. you for a whole year or something like. that right but the main point of this is. just like if you're at a gym some people. will cancel their membership and they'll. leave and the whole point of a gym in. terms of retaining is just to get people. to stay and come back month after month. after month after month right it's very. very simple but you need to retain. people revenue retention is so. incredibly important now there's two. forms of this right there's two I guess. you could say forms of revenue retention. where one you have recurring revenue and. two you have reoccurring revenue now. I'll explain to you what these both mean. i know it sounds like the same word. right whenever I say that people are. like "Mark do you just not know the word. recurring?" It's like "No they're two. different words." Reoccurring means for. example at McDonald's you know you go to. McDonald's and you go to McDonald's this. week you might go next week you might go. a couple weeks after that you might go. tomorrow you you know you'll go every. now and then right that's reoccurring. you're going and it's kind of happening. every now and then right it's just you. know whenever you feel like it or. whenever you feel like it recurring. revenue is something like a gym right. where you sign up monthly and you pay a. monthly payment to be at the gym so. reoccurring is when it like it happens. now it happens a couple weeks maybe. happen in a couple days after that every. now and then people will buy again um. reurring revenue is um when people just. pay monthly for something right or. weekly or or yearly or whatever it is. now if you're a beginner I don't. recommend starting with reoccurring. revenue because if you're doing. reoccurring revenue that's there's a lot. more that goes into that. you know you got to have a customer. ascension path where you've got um. digital products that will um you you. you know digital products that lead into. the next one and how you going to sell. that to people through emails how you. going to communicate it to them like. what is your sequence there reoccurring. revenue it can be kind of complicated. when you're if you're just a complete. beginner um and even for me I've tended. to stick more to recurring revenue and. so recurring revenue is things like you. know just doing like a monthly plan or. getting people to pay you on a weekly. plan or or something like that right and. this is a little bit simpler now there. is some nuance to this right there is a. very nice aspect to this and there's. like always debates online about this. like is it good to do recurring digital. products or not like is it a good thing. because if you do it sounds good off the. bat right like it sounds and I've done. this with um $28 a month groups $3 a. month things like I've done this with. more expensive things as well um with. monthly recurring ones there's a nice. aspect where it's like okay you get. $1,000 in sales this month next month. those people will pay you again they you. know you get a,000 bucks again or. whatever it may be right okay that's a. nice aspect right but on the other hand. you also need to take and and you need. to take into account that if you're. having something monthly you do have to. have a structure where it's like. something which people are getting every. month right because imagine I sold you a. book right let's say your digital. product is like a course or something. like that imagine I sold you a book and. that book is you know $10 and then you. check your bank statements like five. months later after you've bought the. book and you see that I've been charging. you $10 every single month for the book. you're going to be like what the heck. like I bought the book once why am I. being charged again and again and again. month after month for this book and so. on the other hand if you're like a. physical fitness trainer or something or. or something like that then it's like. okay that's something which is happening. every month um and so in the form of. digital products you do have to have. that aspect to it where there's going to. be something new that people get every. month or whenever however often it is. that they renew so this could be like. you know month one they get this thing. month two they get this thing month. three they get this thing and so each. month they get a new thing that's. probably the simplest way of doing it so. for example you might have like five. different courses which they unlock over. the span of month after month right and. that's a good one because you're getting. something new every month it might be. something where you have like a. community aspect to it where they can. interact with the community and learn. from others every month and stuff like. that it might be an aspect where you do. like a monthly monthly update workshop. kind of thing of what's working it's a. little bit harder to figure out and you. got to kind of figure it out for your. specific situation um but if you can. figure it out it works well now there is. some duality to this where you do have. to keep in mind if you um are doing a. monthly thing it's going to you're going. to probably if you're like a oneman team. as well especially you're probably going. to sell less people into it but you're. making that up because people are paying. you again and again right um so you will. sell less people into it but um and the. reason for that is because you're a lot. of that time and energy which you would. take from just selling people is going. to be have to put into um uh you know. retaining the people which you already. have and so you got to do all this extra. stuff to keep them there right and to. keep your churn down turn is the. percentage of people which leave every. month and cancel so um you are going to. get less people in the door less sales. um but if you retain them well and you. can have upsells for them and stuff like. that then it can work um very very well. and so with this though the whole goal. is just to get people to spend. consistently with you get people to. continuously um buy again and again from. you right now what should you do now if. you've made it to the end of this video. you're an absolute G um great uh. attention span stuff so what to do now. if you are a beginner or or you have a. small page so you have a page under. 10,000 followers join my free community. what we do in there is every week we do. a live call where with me uh teach you. guys lessons about this stuff answer. questions and things like that um so you. can literally get on a call with me um. so and you get some mini courses as well. in there it's a free community. completely free um you can click the top. link in the bio for that on the other. hand if you already have a big page so. 10,000 followers or more follow me on. Instagram my username is mark.vine1 and. if you follow me on Instagram and you. have 10,000 followers or more um and. follow me on your page with 10,000. followers I will add you to my close. friend story we drop some insane sauce. there all around monetization you ask me. questions things like that so yeah um. you can go do that i hope you found this. video valuable and yeah peace.