give me 25 minutes and I will tell you how to dominate LinkedIn

What's up everybody? It's Casey Brown. and I'm about to do something I've never. done. I'm about to break down the exact. fivephase system that took me from about. 2,000 followers to over 40,000 followers. on LinkedIn in about a year. But more. importantly, this system has generated. millions in revenue and has created. relationships. And I don't mean this in. a cliche way at all. Relationships that. have changed my business and my life. forever. I am a person that grew a. pretty good following on Tik Tok and I'm. telling you right now over the last year. LinkedIn has convinced me to go all in. on the platform. So I'm about to share. the fivephase system that I went through. and hopefully you can take something. from this. Now the only disclaimer that. I give for videos like this is that I'm. not saying this is the only way to do. something that this is the right way to. do something. I just like to tell folks. what I've done and maybe there's. something you can learn from that. And I. know what you're thinking, Casey. I. don't care about followers. I don't care. about having a big following. And most. of the clients that we work with are. CEOs and executives that think the same. way. They think followers are just a. vanity metric. But what we're really. building or what I'm intentional on. building that I want to share with you. today is not about followers. It's about. building a relationship machine that. creates real business opportunity and. real personal growth. One thing that. I've been saying all year is that I am. all in on relationships and leveraging. platforms like LinkedIn helps me take. that to the next level. And now here's. the thing, most people make LinkedIn. growth way too complicated. I've taken a. number of courses, worked with a number. of coaches, especially when I was. starting out on LinkedIn and I still was. getting nowhere because it was too. complicated for how my brain works. And. what I noticed was a lot of folks are. just trying to do everything at once and. end up doing nothing well. So, I decided. to break this entire thing down into. five distinct phases with specific. goals, tactics, and success metrics for. each phase. And by the end of this. video, you will have a step-by-step road. map that removes all the guesswork. And. to make sure that you actually implement. this, I've put together a complete 5day. LinkedIn growth email course that breaks. down all of my frameworks in detail. You. can grab that free course in the. description below. Why would I do. something like this? Why would I give. away all these resources and frameworks?. Because my friend, there is enough out. there for us to all win. You winning. doesn't stop me winning doesn't stop the. other person from winning. There's. enough out there and I exist in a world. of abundance. And I like to share as. much knowledge and information uh and. experience that I have to hopefully help. the next person. But here's the deal. I'm only going to give this blueprint to. people who are serious about taking. action. So, pay attention because. there's going to be a quick challenge at. the end and only people who complete the. challenge are going to get access to the. full course. Why not make it fun, right?. We'll give away some sprinkles to. everybody, but I know that there are. some big action takers out there and I. got uh something for y'all here at the. end of this video for the full course. I've never done anything like this. With. that, my friend, let's get into it. So,. phase one, I like to consider the. foundation, and it's your first zero to. a,000 followers. And phase one is all. about building your foundation and. finding your voice. And the biggest. mistake that I see people make is. jumping straight into trying to grow. before they even understand who they're. talking to and what transformation they. want to create. Remember, direction. matters way more than speed. If you. don't know where you're going, posting. content will not help. Your primary goal. in this phase is to figure out your two. levels ago audience and create your. first 20 pieces of content. Now, if you. haven't watched my other videos. explaining this framework, let me. quickly explain the two levels ago. framework because this is going to be. the foundation of everything that you do. on LinkedIn and I also take this. approach on all other platforms as well. Instead of creating content for experts. in your field or complete beginners, you. create content specifically for who you. were two levels back in your journey. Think about it. If you're a VP now, you. would create for the manager you were. just a few years ago. If you're at seven. figures now, you create for the five. figure version of yourself. And why does. this work so well? One, because it's. completely authentic. Because you've. lived through those challenges. Two, you. position yourself as aspirational but. still relatable. because you're not too. far removed from the situation. And. three, you know exactly what that person. needs to hear. Again, I have an entire. video breaking down the two levels of go. framework. So, go find that if you want. to dive more into that framework. Now,. here are some action steps that I have. for you in phase one. I need you to. answer these four questions. One, what. were your biggest challenges 2 to 3. years ago? Two, what information were. you desperately searching for? Three,. what mistakes were you making that you. didn't even realize? And four, what. transformations did you experience that. changed everything? After you complete. those four questions, I just want you to. create your first 20 pieces of content. based on these insights. My friend, hear. me when I say this. Do not worry about. perfection. I just need you to start. getting the reps out there. I want you. to test different formats, personal. stories, lessons learned, frameworks. you've discovered, mistakes that you've. made. Next thing that I want to talk. about for phase one is some of the key. tactics. First, I need you to start. posting consistently. I'm going to. challenge you to at least post three. times a week. Second, this is a huge. thing for LinkedIn. I need you to engage. authentically in the comments. The. comment section is going to be your. growth accelerator. I need you to spend. 30 minutes daily just commenting and. interacting with other people's content. Third, I want you to connect with 10 to. 15 people per day that fit your target. audience or ICP. And fourth, I need you. to use the two levels of go filter for. every piece of content. And for the ones. that know me know I love my numbers. I. love my KPIs. So, of course, for each. phase, I have some success metrics that. I want you to track. For your post. engagement rate, I want you to aim for 5. to 10% in the beginning. For your. connection request acceptance rate,. meaning how many connections you send. out and how many are accepted back. This. should be above 60%. I also want you to. start tracking the quality of comments. that you're receiving. Also, and this is. the most important one, how many. meaningful conversations you're having. in the DM. Again, we're building a. relationship machine, not just some. followers for vanity. Now, the key. insight here, if your connection. requests are getting accepted and people. are engaging with your content in. meaningful ways, then you're on the. right track, my friend. Most people just. like to focus on likes and shares, but I. look at whether people want to connect. with me and have real conversations. because, again, I'm going to say this a. thousand times throughout this video. I. am all in on relationships. Now that. you've gotten phase one, let's go into. phase two. Now, phase two is going to be. one of the longer, more tougher phases,. and it's going to be your phase from. 1,000 followers to 10,000 followers. And. with phase two, this is where we. actually start implementing the triple R. framework, and we really start building. your content engine in this phase. Now,. again, this is where most people either. break through or they give up. This is. the hardest phase. So, if you're a type. of person that is not going to give up. and you're ready to push through phase. two, here's the triple R framework that. you need to understand. Reach,. relationships, revenue in that exact. order. Most people jump straight to. trying to monetize their audience and. their LinkedIn presence. And that is. extremely backwards. First, we need to. actually package your content in a way. that reaches thousands or millions of. people. Then, we build relationships. with those people. And then only once we. accomplish reach and relationships do we. think about revenue. Your primary goal. in phase 2 is to start developing your. signature content series and building. your relationship engine. And this is. where my 60-day signature series method. comes in. In month one, I want you to. test 20 different content ideas. I want. you to write down everything you could. talk about and post one idea each day. Don't analyze the metrics. Don't even. look at any analytics yet. just see what. feels good to create. And then month. two, I want you to look back at those 20. posts and identify five to seven that. you actually enjoyed creating. Not the. ones that performed the best, the ones. where you hit published and thought that. was really fun to write or that was. really fun to research. And in this. month two, I want you to rotate through. these five to seven content types all. month. And now month three, I want you. to look both at what you enjoyed. creating and what resonated with your. audience. And this intersection is going. to become your signature series. Now,. I've been talking a lot about this. 60-day signature series framework. And. if you guys want me to do an entire. video about how I work with with clients. and how I built this out for myself,. just let me know in the comments and. I'll do an entire video about building. out these series and why these series. are going to be the biggest unlock to. your growth on any platform. So, some of. the key tactics that I want to share. with you when I reflected on my journey. in phase two. Number one, I want you to. start now using AI as your sparring. partner. I'll show you how to do this in. a second. Number two, I want you to. master the triple S framework for each. post. Each post should get a reader or. viewer to stop, stay, and share. Number. three, I want you to build your. engagement strategy. not just posting,. but actively building relationships,. commenting on certain creators uh post,. sliding in the DMs, adding value where. you can. And number four, I want you to. start collecting email addresses with a. simple lead magnet. This is going to be. a big unlock later. Now that you guys. understand some of my key tactics, the. biggest question that I always get is. how I leverage AI for my LinkedIn. content. Again, I've done a lot of. videos breaking down how I use AI for my. most viral posts, but if you haven't. seen those videos, let me break this. down pretty quickly for you guys. So,. first, I come to AI with my angle, my. research, and examples of how I write. If you didn't know, I wrote every post. on my own without using AI for my first. 7 months creating on the platform. I. don't ask AI to create content for me. I. ask it to help it structure my thoughts. I really use AI and I advise all of you. to use AI more so as an assistant, a. creative thought partner more than the. creative dictator telling you exactly. what to post. And another key tactic. that I mentioned was the triple S. framework. So I want to break down some. of these S's. The biggest hack that you. can use to get people to stop on your. post is to use one of the five C's in. your hook. Confusion, controversy,. conflict, curiosity, and contrast. for. stay. Tell a story that creates. psychological investment. The human. brain is wired to really want to finish. stories and so you will see in my post I. tell a lot of them. And then for the. last one, share. I want you to always. include a takeaway that makes people. want to share it with others. When our. content doesn't provide any value or. transformations for the viewers, they. probably won't save it. They won't share. it. And sharing content is one of the. biggest triggers that a platform. receives from your content to start. pushing it out to more people and. getting that virality factor. Phase two,. making it through this hardest phase. What are some of the success metrics. that I want you to track? First, I want. you to track your average post. impressions. These should be growing. consistently. I want your engagement. rate to be around 3 to 5%. I want your. connection requests at this phase to at. least stay above 50%. Right? Cuz we're. increasing our volume. I also want you. to just keep track of weekly meaningful. DM conversations. I want you to aim to. five to 10 per week, really good. conversations. And I want your email. list to start growing. The key insight. here in this phase is that you should be. having at least 5 to 10 meaningful. business conversations or personal. growth conversation, mentorship. conversations, whatever would be really. adding value in your life, in your phase. right now. You should be having 5 to 10. meaningful conversations in your DMs. every week. If you're not, I hate to. break it to you, your content isn't. creating the right kind of engagement. So, we got to go back to the drawing. board. Phase three is all about. optimizing your systems and starting to. think strategically about your content. distribution. Your main goal in phase. three is to perfect your content system. and expand your relationship building. strategy. By now, you should have. identified your signature series, the. type of content that you love creating. and that consistently resonates with. your audience. If you go look at my. LinkedIn, you will see I have a series. called This Person Has X followers and. they should have a million. That series. is something that I've been doing and I. love creating and it resonates very. deeply with my audience and is a key. part in my growth. Now, some of these. key tactics for phase three. One, I want. you to start batching your content. creation. I recommend creating at least. a week's worth of content in one. sitting. Now, here's the thing that I. do. You don't have to do this. On. Sundays, I will batch out some content. just to have in my back pocket. But. mostly every day I sit down and write. new content. Now, I do travel a lot or I. might have some really busy days, but I. always know because I sat down on. Sundays that I have something to pull. from if needed. The second tactic that I. want to share with you is that I want. you to start developing your content. calendar around your signature series. I. generally post my signature series every. Tuesday. The third thing I want you to. do is start repurposing your best. content in different formats. How I do. this is I take things that have gone. viral and then I sit down and read that. exact LinkedIn script and just use it as. a video script. I repost content. probably every 60 to 90 days I'll post. one of my best performers from the last. quarter. Here's the thing. Only 10% of. your followers are going to even see. your content. And so you reposting isn't. some sort of cheat. It's a way for more. people to see something that really. resonated deeply with the ones that saw. it the first time. And the fourth tactic. that I want you to keep in mind in phase. three, I want you to start building. strategic relationship with other. creators in your space. This is going to. start giving you that hockey stick. growth when you can start connecting. with other people that have 10,000,. 20,000, 30,000 followers. Here's. something that most people don't talk. about. At this stage, your content. should start getting shared by other. people regularly. Not just liked or. commented on, but actually shared and. reposted. And something that I actually. started to see around this phase of my. LinkedIn journey is that my content. wasn't only getting shared on LinkedIn. I would see content that I posted on. Instagram threads, on Instagram stories,. even Reddit and Facebook accounts. This. is where the share part of that trips. framework becomes crucial because every. piece of content should have a clear. takeaway that makes somebody think, "My. network needs to see this. My friends. need to see this. My spouse needs to see. this. My colleague needs to see this.". That's when you become positioned as. somebody that has a way of shifting the. mindset of somebody that can transform. someone else. And my friend, when we can. help people shift their mindset or offer. them transformations, that's when we. start building a really impactful. personal brand. Now, here's some. advanced relationship building tactics. or tips that I want you to start doing. in this phase. I want you to comment. meaningfully on posts from your target. connections before sending your. connection request. Again, this only. happens in phase three. I want you to. start sharing other people's content. with thoughtful commentary, especially. larger creators. I want you to start. engaging in LinkedIn newsletter. comments, which is a completely. underutilized strategy, and I haven't. heard anybody talk about that one. And. then I also want you to start. conversations and DMs that aren't about. selling anything. I want you to have a. few folks that you just offer value to. Whether you saw a news article, you. learned that they like surfing, so you. sent them a surf picture or some beaches. that you think are cool to surf at. I. really want you to start getting. strategic again with your DMs and your. relationship building. Now, in this. phase, here are the success metrics that. I want you to track. I want you to track. your post reach. This should be 5 to 10x. your follower count consistently. I also. want you to track your share rate on. your post. Aim for about 10 to 15 shares. on your best content. Some of my best. content has gotten 600, 700, thousands. of shares. I also want you to focus on. your inbound connection requests. People. should now be reaching out to you. consistently. And then a bigger but also. lagging indicator. I want you to start. tracking the quality of opportunities. coming through the DMs. I want you to. track speaking gigs that you're getting. offered, partnerships, uh coffee chats. that you're getting offered. These. should be really leveling up as you grow. your following intentionally on. LinkedIn. Now, the key insight here is. that your best content should be getting. shared around again 15 to 20 times. If. it's not, you're not creating. transformation focused content that. people feel compelled to share with. their networks. And again, if we're not. creating content that transforms, we are. not positioning ourselves to build an. impactful personal brand. Now, moving on. to phase four. And this is actually the. phase that I'm currently in. And this is. the authority building phase. Phase four. is where you transition from content. creator to thought leader going from. 20,000 followers to 50,000 followers. And if you're new to creating on. LinkedIn and you've created on other. platforms, that might not sound like a. lot, but 50,000 followers on LinkedIn is. like 100,000 followers on Instagram,. maybe more. Your primary goal in this. phase is to establish yourself as the. go-to authority in your niche and start. building strategic partnerships. At this. stage in your LinkedIn journey, people. should be tagging you in conversations,. asking for your opinion, referencing. your frameworks and citing your content. in their own posts. Some key tactics. that I use and I've been using within my. journey within phase 4 is to create. frameworks that other people start. using. You have now recently heard me. whether it's on YouTube or on LinkedIn. or an email talk about all these. frameworks that we use in our agency. like my triple R framework and my triple. S framework. Another key tactic is guest. posts on other people's newsletters. Once you start forming these. partnerships with creators, you can. start adding value to their audience via. newsletters. You can also start your own. LinkedIn newsletter or email newsletter. I do an email newsletter every week,. which is a way for me to really solidify. my thoughts, my impact, and just build a. deeper relationship with my audience. You can also start collaborating with. other thought leaders in your space and. getting invited to speak at events or on. podcasts or even a new thing I've been. seeing is LinkedIn lives with other. creators. Now, here are some content. strategy shifts. Your content should now. be more strategic. Instead of just. sharing your journey as we did in some. of the other phases, you should be. creating frameworks, systems, and. resources that other people can. implement. This is our authority. building phase. This is also where you. can start being more intentional about. revenue. Now, I don't want you to. constantly be selling, but I want you to. be strategically mentioning your. services or products when they naturally. fit in your content. Now, in phase four,. here's some success metrics to track. I. want you to start aiming for around. 10,000 impressions consistently per. post. I also want people to be. referencing your content and your. frameworks. Third thing, you should be. getting tons of inbound opportunities. for speaking, podcast, partnerships,. media. I was recently featured in. HubSpot in a marketing article that they. did. I also want you to start focusing. and being very intentional about your. email growth rate. And if you are seeing. low email growth rate, maybe change up. the lead magnet or offers that you're. putting out to get emails. And the last. key metric that I want you to track, and. this is my first time saying this this. entire video, I want you to really start. measuring and honing in on the actual. business impact. Meetings booked, deals. closed, partnerships signed, whatever. that may be. Here's the key insight in. phase four. You should be getting tagged. in conversations and having people. reference your work without asking. This, my friend, is true thought. leadership. And lastly, phase five. This. is the scale and monetization phase. And. this is a phase I will be entering soon. So, I've been talking with my team to. structure even my own content to fit. into this phase. But when we see or work. with a client that's around this phase,. this is where LinkedIn becomes a true. business asset. Your content should. regularly be hitting 50,000 to 100,000. impressions in this phase, and you. should have a weight list of people. wanting to work with you. Your primary. goal in phase 5 is to maximize the. business impact of your LinkedIn. presence while maintaining authentic. relationships. You will hear in each. phase that I went through, relationships. is the key. So, some of these key. tactics for phase 5 that we've. implemented in our clients and that I'll. be implementing as I get closer and. closer to phase 5 is building strategic. partnerships even more with other. creators. Launching your own products or. services to your audience. We're around. 42,000 followers right now and I just. launched a teaser for a new product that. we're launching in a month. I want you. to start creating premium content. experiences, workshops, master classes,. more ways where people can have access. to you and hear just more of your. thoughts and and interact with you in a. more premium experience. And here's. where I also want you to start. developing a referral network from your. LinkedIn connections. Now, let's shift. to something I like to call the. relationship dividend. Because by this. phase, your LinkedIn network should be. actively working for you. People should. be making introductions, referring. business, and opening doors without you. having to ask at this phase. And some of. the success metrics I want you to track. is revenue directly attributable to. LinkedIn. Number two, the quality of. business relationships in your network. Number three, referrals and. introductions received monthly because. if folks are referring you, that's a. really, really, really good signal that. you're in the right direction. I want. you to also start tracking your speaking. and partnership opportunities. And. lastly, industry recognition or thought. leadership mentions. This looks like. Forbes 40 under 40 or things like that. My friend, I know we just went through a. lot of things in a lot of different. phases, but here's what I want you to. understand. LinkedIn is not about. followers or is any platform at this. point. It's about relationships. It's. about building a network of people who. know, like, and trust you enough to. refer business, make introduction, and. open doors for you. The metrics that. matter the most are not at all likes or. comments. They're how many meaningful. business conversations you have each. week, your connection, request. acceptance rate, how many people are. actually accepting the connection. requests you send out, the quality of. opportunities coming through your DMs,. and the relationships you're building. that create real business value. Now,. here's your challenge. If you stayed all. the way, shout out to the the six of you. that stayed all the way through this. video because here's your challenge. I. want you to implement phase one starting. this week. Identify your two levels ago. audience and start creating your first. piece of content specifically for them. But here's the thing. I don't want you. to do this alone. You've already shown. me that you're a builder. You're an. action taker by even making it all the. way through this video. And so I've put. together a comprehensive, free,. completely free, no strings attached,. five-day email course that breaks down. each of these phases, all of my. frameworks, different templates,. specific tactics for each stage. Also,. if you email me, you will get first. access to a new course that we're coming. out with, which is also completely free. This course is going to include my exact. content calendar template, AI prompts. that I use for content creation, scripts. for DM conversations that convert, email. templates for building relationships,. and some bonus frameworks that I'll. probably share over the next few months. here on YouTube, but I'll share it. directly with you. How to get access to. this course, please DM me on LinkedIn. The brick emoji and the orange heart. emoji. Brick and orange heart emoji. If. you DM me that, I will give you first. access to the course. Again, why would I. do something like this? One, I actually. want to get signals if this would be. something you're interested in as we're. starting to build it out. And two, I. want people that really like my videos. and engage with these videos to get. first access to it to give me feedback. selfishly so we can keep making these. resources better and better. Now again,. if you want the free 5-day brand. building course, it is in the. description, but I want you to always. remember here is our our little come to. Jesus moment. I usually do these at the. end here. Knowledge without action is. worthless. A lot of you all have. downloaded so many resources or watch a. lot of my videos or read a lot of my. posts and I love that. But the biggest. way to say thank you is to actually. start taking action. So please, my. friend, I ask you today, right now, go. take action. All of the questions that. are coming up in your head, the answer. to those questions are going to be found. in the action that you take today. So. with that, leave me a comment. Let me. know if you like this video. You guys. know I love to get signals on where you. need more advice, if we're moving in the. right direction. This is our little. corner on the internet, and I love it. So with that, my friend, I'll catch you. on the next.