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I Found 15 Etsy Digital Products Making $13K To $1.2M!
Shannon Ingraham
Create better versions of proven digital products on Etsy, especially in niches like sewing and planners.
Executive Summary
In a recent analysis, Shannon identified 15 successful Etsy digital products generating revenues between $13,000 and $1.2 million, highlighting the lucrative potential of digital sales. Key findings indicate that products priced between $4 and $60 can be profitable, with sewing patterns at a $10 price point performing exceptionally well. Notably, digital planners are emerging as top sellers, and the demand for bundles, wedding, nursery, and educational products is consistently strong, suggesting that replicating existing successful products can lead to significant earnings.
Key Takeaways
- Research and create digital products in proven niches like weddings, nursery decor, and education to tap into existing demand.
- Set competitive price points between $4 to $60, as these have shown to be profitable across various digital products.
- Consider bundling products to increase perceived value and sales, as bundles often perform better than single items.
- Utilize AI tools to design digital products, especially if you lack graphic design skills, making it easier to enter the market.
- Focus on high-demand items like sewing patterns priced around $10, as they consistently generate significant sales and revenue.
Key Insights
- The success of digital products on Etsy highlights a growing consumer willingness to invest in unique and personalized experiences, demonstrating that premium pricing can yield substantial profits.
- Sewing patterns consistently perform well at around $10, indicating a loyal crafting community that values quality and creativity, which can be a lucrative niche for sellers.
- Digital planners are emerging as a high-revenue product category, suggesting that the demand for organizational tools in digital formats is not only strong but also profitable on a massive scale.
- Bundling products enhances perceived value and profitability, revealing that consumers prefer comprehensive solutions over single items, which can drive higher sales volumes.
- The analysis shows that existing successful products provide a roadmap for new sellers, emphasizing the importance of market research and iteration over guesswork in product development.
Summary Points
- Shannon analyzed 15 Etsy digital products generating $13K to $1.2M in sales.
- Sewing patterns priced around $10 are consistently profitable and popular among crafters.
- Digital planners, especially for GoodNotes, are highly lucrative, with one product earning over $1.2 million.
- Bundled products offer perceived value and higher sales, appealing to specific niches like weddings and education.
- Existing successful products indicate strong market demand; creating improved versions can lead to success.
Detailed Summary
- The video showcases 15 successful Etsy digital products, revealing sales figures ranging from $13,000 to over $1.2 million, emphasizing the potential profitability of digital goods in the marketplace.
- Shannon, the presenter, shares her personal success of over $27,000 in digital product sales on Etsy and Amazon KDP, establishing her credibility as an expert in the field.
- The first product highlighted is a personalized murder mystery party game priced at $60, which has generated $15,000 from 188 sales, illustrating the demand for unique entertainment options.
- An Airbnb welcome book template priced at $4.20 has sold over 4,500 times, earning $54,000, demonstrating that lower-priced digital products can achieve high sales volumes.
- The video emphasizes the popularity of sewing patterns, with multiple examples showing consistent sales at around $10, indicating a strong market within the crafting community.
- The standout product is a digital planner for 2026-2027, priced at $15.36, which has made nearly $1.3 million from over 44,000 sales, showcasing the lucrative potential of digital planners.
- Shannon notes that bundles of products often perform better than single items, as seen with the digital stickers bundle and nursery prints, which provide perceived value to buyers.
- The video concludes with key takeaways, highlighting the proven demand for these products and encouraging viewers to create improved versions of existing successful items.
What is the highest revenue generated by a single digital product mentioned in the video?
Which digital product had the most sales according to the video?
What pricing strategy is suggested for the Airbnb welcome book template?
What common characteristic do the sewing patterns share in terms of pricing?
Which product category is noted as having a proven demand throughout the year?
What is a key takeaway regarding the creation of digital products?
What type of product is the 'Kitchen Wall Art' categorized as?
How does bundling products affect pricing according to the video?
What is the price point of the digital stickers bundle mentioned?
Which product is specifically targeted towards book lovers?
What is the revenue range of the 15 Etsy digital products analyzed?
The revenue range of the 15 Etsy digital products analyzed spans from $13,000 to over $1.2 million, showcasing the potential profitability of digital products on the platform.
What unique product made $1.2 million?
The unique product that made $1.2 million is a digital planner for the years 2026 to 2027, priced at $15.36, demonstrating the high demand for digital planning tools.
What is the price and revenue of the personalized murder mystery party game?
The personalized murder mystery party game is priced at $60 and has generated over $15,000 in revenue from more than 188 sales, indicating a strong market for unique entertainment.
How does pricing strategy affect sales volume for digital products?
Lower pricing strategies, like the $4.20 price of the Airbnb welcome book template, can lead to higher sales volume, resulting in significant total revenue, as seen with over 4,500 sales and $54,000 in revenue.
What type of products are consistently profitable at a $10 price point?
Sewing patterns, such as the sling bag and wallet patterns, are consistently profitable at a $10 price point, with sales demonstrating a loyal crafting community willing to purchase these items.
What is the significance of bundling digital products?
Bundling digital products, like the digital stickers bundle priced at $15.91, allows sellers to charge more while providing perceived value to buyers, resulting in higher total revenue.
Why are wedding niche products considered year-round sellers?
Wedding niche products, such as the wedding planner spreadsheet, are considered year-round sellers because people are constantly planning weddings, ensuring a steady demand for these resources.
What are the sales figures for the reading journal digital product?
The reading journal is priced at $12.78 and has sold over 10,000 copies, generating approximately $267,000 in revenue, highlighting the passionate market for book-related tools.
What is a key takeaway regarding existing successful products?
A key takeaway is that successful products already exist and are selling well, indicating proven demand. New sellers can create better versions of these products rather than guessing what might work.
How do digital planners contribute to high revenue?
Digital planners, like the one that generated over $1.2 million, contribute to high revenue due to their high price points and the increasing popularity of digital organization tools among consumers.
Study Notes
In this video, Shannon shares insights from 24 hours of research on Etsy shops, highlighting 15 digital products that have generated significant revenue ranging from $13,000 to over $1 million. She introduces herself and her experience, having made over $27,000 selling digital products on platforms like Etsy and Amazon KDP. This introduction sets the stage for viewers to learn about lucrative digital product opportunities on Etsy, encouraging them to create their own versions based on proven success.
The first product discussed is a personalized murder mystery party game priced at $60. It has achieved over 188 sales, resulting in total revenue of $15,000. Shannon emphasizes the appeal of this product's price point, demonstrating that consumers are willing to pay a premium for unique entertainment experiences. This example illustrates the potential for high-value digital products in niche markets.
Next, Shannon presents the Airbnb welcome book template, priced at $4.20. With over 4,500 sales, it has generated more than $54,000 in revenue. This product exemplifies a low-price strategy that attracts high volume sales, particularly appealing to Airbnb hosts who require these resources. The success of this template highlights the importance of understanding market needs and pricing strategies for digital products.
The travel itinerary template is introduced as the third product, priced at $4.90. It has sold over 2,900 times, bringing in approximately $41,000. Shannon notes that travel planning tools that save time are always in demand, reinforcing the idea that practical digital products can lead to substantial sales. This product serves as a reminder of the importance of convenience in consumer purchasing decisions.
Shannon discusses several sewing patterns, starting with a sling bag sewing pattern priced at $10.77, which has made over $122,000 from 11,000 sales. She highlights the loyalty of the crafting community and how sewing patterns priced around $10 consistently perform well. This section underscores the potential profitability of niche markets and the importance of targeting dedicated consumer bases.
One of the standout products is a digital planner for 2026-2027, priced at $15.36. This product has achieved over 44,000 sales, resulting in revenue of approximately $1.297 million. Shannon emphasizes that digital planners are currently a lucrative market, showcasing how a single product can generate significant income. This example serves as a key takeaway for aspiring sellers about the potential of digital planners.
The video introduces a custom magazine cover priced at $28.80, targeted at fishing enthusiasts. It has sold over 272 times, generating over $13,000 in revenue. Shannon notes that personalized novelty products can be priced higher and still yield profits, even with lower sales volumes. This highlights the viability of custom products in niche markets.
Shannon concludes by discussing educational posters priced at $8.87, which have sold over 3,500 times, resulting in $62,000 in revenue. She emphasizes that teachers and homeschool parents are always in need of educational resources, making this niche a proven winner. This section reinforces the idea that understanding your target audience is crucial for success in selling digital products.
In the final moments, Shannon summarizes her findings, noting that price points from $4 to $60 are profitable, with sewing patterns at $10 being particularly successful. She highlights that digital planners can create millionaires, and bundling products often performs better than single items. The takeaway is that existing successful products indicate proven demand, encouraging viewers to create improved versions of these products.
Key Terms & Definitions
Transcript
I just spent 24 hours analyzing real Etsy shops and found 15 digital products that have made anywhere from $13,000 to over $1 million. One of them made $1.2 million from a single product. I've got the exact sales numbers and prices, and I'm showing you all 15 so you can create your own versions today. So, let's go. And if you're new here, hi, I'm Shannon. I've made over $27,000 selling digital products on Etsy and on Amazon KDP over 36,000 in sales. First up, we have a personalized murder mystery party game. The price is $60 and it's currently on sale. Has over 188 sales and the total revenue is $15,000. What I love here is the price point, $60 for a digital product. It proves that people pay premium for unique entertainment. And product number two is Airbnb welcome book template. It's priced at $4.20, which is currently on sale. It has over 4,500 sales, and it's made over $54,000. You price it low, you get your high volume, and you get a massive profit. Airbnb hosts need these, and they're buying these in huge numbers. Product number three is the travel itinerary template, and this can be customized. The current price is $4.90. It's made over $2,900 sales. The revenue that it's brought in is $41,000. So, travel planning tools that save time will always sell. Product number four is a sling bag sewing pattern. This is kind of a retro sewing pattern, but it's priced at $1077. It's made over 11,000 sales. The revenue has been over $122,000. So, sewing patterns at $10 price point are absolutely crushing it. and the crafting community is loyal and they buy. I have another few sewing patterns to show you, but these sewing patterns already prove that there's real money here. But number eight is the one that I did not expect. I had to refresh the page because it's made over $1.2 million. So stick around for number eight. But number five is another sewing pattern, but this one is a wallet sewing pattern. So I wanted to show you. It's a small envelope wallet sewing pattern. It's priced at $10.20. It's sold over 3,600 times and it has brought in $36,000 in revenue. Another sewing pattern, another winner. And notice the pattern, a $10 price point, consistent sales equals profitable. And number six is one that you can actually use AI to help you generate. So don't worry about not having graphic design skills. Number six is Kitchen Wall Art. Priced at $7.50. They've sold over 5,400. They have $43,000 in revenue. So it's wall art for specific rooms. and it sells consistently. People are always decorating and digital downloads make it instant and affordable. Product number seven is a digital stickers bundle. It's priced at $15.91. It's sold over 4,800 times. It's made over $74,000. Bundling lets you charge more while giving buyers perceived value. And digital stickers for planners are huge right now. So, now the moment you've been waiting for. Number eight, our milliondoll product is a digital planner 2026 to 2027. So, it's a digital planner priced at $1536, so it's not crazy. It's made over 44,000 sales and it's brought in 1.297 million. One product, one price point, over a million. And digital planners for GoodNotes is printing money right now. It's kind of hard to come down from that, but product number nine is a reading journal. So, it's a digital reading journal. It's priced at $1278. It's sold over 10,000 times and it's brought in $267,000. The book lover community is passionate and willing to spend on tools that enhance their hobby. But don't worry, I didn't forget about sewing patterns. This might be my last one. So, number 10 is an apron sewing pattern. So, it has a crossback apron sewing pattern. It's priced at $1047. It's sold over 2500 times and it's brought in over $25,000. Seeing that this is the third sewing pattern on the list, the demand is clear. So, we're switching gears a little bit. Product number 11 is a custom magazine cover. This is for the fishing lovers in your life. You can do a custom fishing magazine cover. It's actually priced kind of high at $28.80, but it's sold over $272 times, and it's brought in over $13,000 in revenue. personalized novelty products at a higher price point, still profit with lower volume. And product number 12 is a wedding planner spreadsheet. So, this is for future made of honor. So, made of honor planner spreadsheet. It's priced at $13.97. It's made over 980 sales and it's brought in over $13,000. Wedding niche products sell year round because people are always planning weddings. And product number 13, name that holiday tune digital trivia game. priced at $10, sold over 3,000, brought in $30,000. Party games spike in the last quarter, but sell consistently throughout the year. Product number 14 is a nursery prints bundle. So, it's a bundle of nursery prints. Priced at $1569, it's made over 820 sales and it's brought in over $30,000 in revenue. New parents constantly need nursery decor and bundles give them tons of options at once. And number 15 is educational posters. Priced at $8.87, 87. It's made over 3,500 sales and it's brought in over 62,000 in revenue. Teachers and homeschool parents are always buying resources. So, those are 15 digital products making 13,000 to $1.2 million. And here's what I noticed. Price points from $4 to $60 are all profitable. Sewing patterns at $10 are crushing it. And digital planners make millionaires. Bundles perform even better than single products. Wedding, nursery, and education niches are proven winners. And the biggest takeaway, these already exist and are selling, which means the demand is proven. You don't have to guess what works. Just create better versions of what's already winning. That's all I have for today, but if you need deep dives into other digital product tutorials, watch my playlist here. Thanks for watching.
Title Analysis
The title contains a curiosity gap by suggesting a wide range of earnings ($13K to $1.2M) which can entice viewers. However, it does not use ALL CAPS, excessive punctuation, or sensational language. The phrase 'I Found' implies a personal discovery, which adds an element of intrigue without being overly exaggerated.
The title accurately reflects the video's content, as it discusses 15 Etsy digital products and their respective earnings. While the title could imply a broader exploration of Etsy products, the video delivers on the promise of showcasing specific successful items, making it largely aligned with the title.
Content Efficiency
The video presents a high density of unique information, particularly in the details of each digital product, including sales numbers, pricing, and market insights. However, there is some repetition in emphasizing the success of sewing patterns and digital planners, which slightly detracts from the overall density. The majority of the content is valuable, with only a few instances of filler phrases.
The pacing of the video is generally good, with a clear structure that allows viewers to absorb information quickly. However, some elaborations on certain products could be trimmed to enhance conciseness. While the content is mostly relevant, a few tangents could be eliminated to improve overall efficiency.
Improvement Suggestions
To improve information density, the speaker could reduce repetitive mentions of similar product types and focus on delivering unique insights for each item. Additionally, tightening the script by removing filler phrases and streamlining transitions between products would enhance time efficiency. A more structured summary at the end could also help reinforce key takeaways without unnecessary elaboration.
Content Level & Clarity
The content is suitable for individuals with basic familiarity with digital products and e-commerce platforms like Etsy. While no advanced knowledge is required, understanding of digital product creation and sales strategies would be beneficial. The speaker provides concrete examples and sales data, making it accessible for beginners who are interested in starting their own digital product business.
The teaching clarity is high, with a logical flow that guides the viewer through the examples of successful digital products. The speaker uses clear language and breaks down complex ideas into digestible segments, making it easy to follow. Each product is presented with its price, sales figures, and insights, which enhances understanding and retention.
Prerequisites
Basic understanding of e-commerce and digital products; familiarity with Etsy as a platform would be helpful.
Suggestions to Improve Clarity
To enhance clarity, the presenter could include visual aids, such as slides or graphics, to illustrate key points and data. Additionally, summarizing the main takeaways at the end of each section could reinforce learning. A brief introduction to digital product creation techniques might also help beginners who are completely new to the topic.
Educational Value
The video provides substantial educational value by analyzing 15 successful Etsy digital products, detailing their sales figures, pricing strategies, and market niches. It offers practical insights into product creation and marketing, making it a valuable resource for aspiring entrepreneurs. The presenter shares personal experiences, enhancing credibility and relatability. The content is structured logically, allowing viewers to follow along easily. Specific examples, such as the success of sewing patterns and digital planners, illustrate key points effectively. This approach promotes knowledge retention and practical application, as viewers can replicate successful strategies. Overall, the content is highly educational, with actionable takeaways for those interested in the digital product market.
Target Audience
Content Type Analysis
Content Type
Format Improvement Suggestions
- Add visual aids for each product mentioned
- Include on-screen text for key statistics
- Incorporate graphics showing sales trends
- Provide links to resources for creating similar products
- Use a more engaging introduction to capture attention
Language & Readability
Original Language
EnglishVery easy to read and understand. Simple language and clear explanations.
Content Longevity
Timeless Factors
- Digital products are a growing market, indicating ongoing demand.
- The principles of pricing strategies and product bundling are timeless.
- Niches like wedding planning, education, and home decor have consistent demand.
- The content provides actionable insights that can be applied long-term.
- The concept of creating better versions of existing products is universally applicable.
Occasional updates recommended to maintain relevance.
Update Suggestions
- Update sales figures and revenue data periodically to reflect current market conditions.
- Add context about emerging trends in the digital product space.
- Include new successful product examples as they arise.
- Revise pricing strategies based on current market analysis.
- Incorporate user feedback or case studies to enhance credibility and relevance.